Privacy Policy
Privacy Policy
1 Introduction
1.1 Welcome to our privacy policy.
1.2 We respect your privacy and are committed to protecting your personal data. This policy provides information on how we collect and process your personal data and applies to your use of our website(s) (www.madbutcher.co.uk and our online store shop.madbutcher.co.uk/) (together with our terms of service) including any personal data you may provide through our website(s) when you purchase a product, sign up to receive marketing from us, or through any communications with us.
1.3 Our website(s) are not intended for children, and we do not knowingly collect data relating to children.
2 Important information and who we are
2.1 We are Aoste UK, trading as The Mad Butcher UK. Aoste UK is the UK establishment (number BR024420, address Squires House, 205a High Street, West Wickham BR4 0PH) of Aoste SNC, an overseas company registered in England and Wales under registration number FC039315 and overseas address 523 Cours Du Troisieme Millenaire, Saint Priest, France, 69800, incorporated in France as a private unlimited liability company under registration number 388818726. Aoste UK is the controller and responsible for any personal data you provide to us. When we mention “we”, “us” or “our”, we are referring to Aoste UK.
2.2 We have appointed a data privacy manager who is responsible for overseeing questions in relation to this policy. If you have any questions about this privacy policy, please contact them using the details set out below.
2.3 If you have any questions about how we use your data, you can get in touch with us:
Email address: ian.bailey@campofriofg.com
Postal address: Aoste UK, Bowcliffe Hall, Bramham, Wetherby, LS23 6LP
2.4 You have the right to make a complaint at any time to the Information Commissioner's Office (“ICO”), the UK regulator for data protection issues (www.ico.org.uk/). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.
3 Changes to the privacy policy and your duty to inform us of changes
3.1 We keep our privacy policy under regular review.
3.2 This version was last updated on 19 December 2023. It may change, and if it does, the changes will be posted on this page and, where relevant, notified to you as appropriate.
3.3 It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes during our relationship with you.
4 Third-party links
Our website(s) may include links to third-party websites. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control those third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.
5 The data we collect about you
5.1 Personal data means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
5.2 We may collect, use, store and transfer different kinds of personal data about you as follows:
(a) Identity Data: including first name and last name.
(b) Contact Data: including delivery address, email address and telephone numbers.
(c) Financial Data: including billing address and payment card details.
(d) Transaction Data: including details about payments from you and other details of products you have purchased from us.
(e) Technical Data: including your internet protocol (IP) address, log-in data, browser type and version, time-zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website (as applicable).
(f) Usage Data: including details of your visits to our website(s), including, but not limited to, traffic data, whether this is required for our own billing purposes or otherwise.
(g) Marketing and Communications Data: including your preferences in receiving marketing from us and our third parties and your communication preferences.
5.3 We also collect, use and share aggregated data such as statistical or demographic data for any purpose. Aggregated data could be derived from your personal data, but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. Yet if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data, which will be used in accordance with this policy.
5.4 We do not collect any special categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences. Please do not provide us with any copies of such categories of personal data.
5.5 Where we need to collect personal data by law, or under the terms of a contract that we have with you, and you fail to provide those data when requested, we may not be able to perform the contract that we have or are trying to enter into with you (for example, to provide you with products). In that case, we may have to cancel a purchase that you have made from us.
6 How are your personal data collected?
6.1 We will collect and process the following personal data about you:
(a) Information you give us. This is information that you give us when you purchase our products via our website, or by corresponding with us (for example, by email, post, telephone, or otherwise). If you contact us, we will keep a record of that correspondence.
(b) Information we collect about you and your device. Each time you visit our website we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this data using cookies and other similar technologies. Please see our Cookies Policies (for our online store and website) for further details.
(c) Information we receive from other sources including third parties and publicly available sources. We will receive personal data about you from various third parties as set out below:
(i) Technical Data from the following parties:
(A) analytics providers, such as Google Analytics;
(B) advertising networks; and
(C) search information providers.
(ii) Contact, Financial and Transaction Data from providers of technical, payment and delivery services such as Shopify and PayPal.
7 Cookies
We use cookies to distinguish you from other users of our website and to remember your preferences. This helps us to provide you with a good experience when you use or browse our website and also allows us to improve our website. For detailed information on the cookies we use, the purposes for which we use them and how you can exercise your choices regarding our use of your cookies, see our Cookies Policies (for our online store and website).
8 How we use your personal data
8.1 We will only use your personal data when the law allows us to do so. Most commonly we will use your personal data in the following circumstances:
(a) where we need to perform the contract that we are about to enter or have entered into with you;
(b) where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests; and/or
(c) where we need to comply with a legal or regulatory obligation.
8.2 Please see “Lawful basis” at paragraph 16 below to find out more about the types of lawful basis that we will rely on to process your personal data. Where we rely on consent as our lawful basis, you have the right to withdraw your consent at any time by contacting us.
8.3 Generally, we do not rely on consent as a legal basis for processing your personal data, although we will obtain your consent before sending third-party direct marketing communications to you via email or text message. You have the right to withdraw your consent to marketing at any time by contacting us.
9 Purposes for which we will use your personal data when using our website(s) (and in related communications with us)
9.1 We have set out below, in a table format, a description of all the ways that we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Purpose/activity Type of data Lawful basis for processing
| Purpose/activity | Type of data | Lawful basis for processing |
| To register you as a new customer |
|
Performance of a contract with you |
|
To process and deliver your order including: (a) managing payments, fees and charges; and (b) collecting and recovering money owed to us |
|
|
|
To manage our relationship with you, which will include: (a) notifying you about changes to our Terms of Service or Privacy Policy; (b) asking you to leave a review or take a survey; (c) sending you updates and marketing communications; and/or (d) responding to an enquiry or form you submit to us |
|
|
| To administer and protect our business and our website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) |
|
|
| To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you |
|
Necessary for our legitimate interests (to raise awareness about our products and to develop them, to grow our business and to inform our marketing strategy) |
| To use data analytics to improve our website, products, marketing, customer relationships and experiences |
|
Necessary for our legitimate interests (to define types of customers for our products, to keep our website updated and relevant, to develop our business and to inform our marketing strategy) |
9.2 We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.
9.3 Please note that we may process your personal data without your knowledge or consent, where this is required or permitted by law.
10 Disclosures of your personal data
10.1 We may share your personal data for the purposes set out in the table above with the parties set out below.
(a) External third parties, as set out in paragraph 17 below.
(b) Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.
10.2 We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
11 Marketing
11.1 We strive to provide you with choices regarding our use of your personal data, particularly around marketing and advertising.
11.2 We may use your Identity, Contact, Technical and Usage Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products and offers may be relevant for you (we call this marketing).
11.3 You will receive marketing communications from us if you have requested information from us or purchased goods from us and you have not opted out of receiving that marketing. You can ask us or third parties to stop sending you marketing messages at any time by contacting us.
11.4 Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product purchase.
12 International transfers
12.1 If we transfer your personal data out of the UK, we will ensure a similar degree of protection is afforded to it by ensuring that at least one of the following safeguards is implemented:
(a) We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data.
(b) Where we use certain service providers, we may use specific contracts approved by the UK which give personal data the same protection it has in the UK.
12.2 Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK.
13 Data security
13.1 We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
13.2 We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator when we are legally required to do so.
14 Data retention
14.1 By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six (6) years after they cease being customers for tax purposes.
14.2 In some circumstances you can ask us to delete your personal data: see paragraph 15 below for further information.
14.3 In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
15 Your legal rights
15.1 Under certain circumstances, you have rights under data protection laws in relation to your personal data. You may:
(a) Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing such data.
(b) Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, although we may need to verify the accuracy of the new data you provide to us.
(c) Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process such data. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons, which will be notified to you, if applicable, at the time of your request.
(d) Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation that makes you want to object to processing on this ground as you feel it has an adverse impact on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information that override your rights and freedoms.
(e) Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:
(i) if you want us to establish the data's accuracy;
(ii) where our use of the data is unlawful, but you do not want us to erase such data;
(iii) where you need us to hold the data, even if we no longer require such data as you need such data to establish, exercise or defend legal claims; and/or
(iv) you have objected to our use of your data, but we need to verify whether we have overriding legitimate grounds to use such data.
(f) Request the transfer of your personal data to you or to a third party. We will provide to you (or a third party you have chosen) your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information that you initially provided consent for us to use or where we used the information to perform a contract with you.
(g) Withdraw consent at any time where we are relying on consent to process your personal data. Yet this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products to you. We will advise you if that is the case at the time when you withdraw your consent.
15.2 You will not have to pay a fee to access your personal data (or to exercise any of the other rights). Yet we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in such circumstances.
15.3 We may need to request specific information from you to help us confirm your identity and to ensure your right to access your personal data (or to exercise any of your other rights). That is a security measure to ensure that personal data are not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
15.4 We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In that case, we will notify you and keep you updated.
15.5 You can exercise any of these rights at any time by contacting us at dpo.external@campofriofg.com.
Glossary
16 Lawful basis
16.1 Consent means processing your personal data where you have signified your agreement by a statement or clear opt-in to processing for a specific purpose. Consent will only be valid if it is a freely given, specific, informed and unambiguous indication of what you want. You can withdraw your consent at any time by contacting us.
16.2 Legitimate interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.
16.3 Performance of a contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
16.4 Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation by which we are bound.
17 External Third parties
17.1 Service providers based in the European Union, Canada, and the United States who provide IT and system administration services, website and payment provider services, including Shopify International Ltd. and its affiliates and service providers and PayPal (Europe) S.a.r.l. et Cie, S.C.A. and its affiliates (in relation to our online store).
17.2 Professional advisers, including lawyers, bankers, auditors and insurers (as applicable), based in the United Kingdom and the European Union who provide consultancy, banking, legal, insurance and accounting services.
17.3 HM Revenue and Customs, regulators and other authorities based in the UK that require reporting of processing activities in certain circumstances.
17.4 Advertising and marketing partners for marketing on our or a third party’s behalf. This will always be in line with our Cookies Policies (for our online store and website) . For example, we may share Usage Data with Shopify (in conjunction with its analytics tools) and may share your data (which may include your email address) with those entities for the purpose of remarketing and behavioural targeting (where you have consented to such activities). You can also opt out of such activities through your browser settings or third-party tools, such as the Network Advertising Initiative opt-out.
17.5 Partners to help us manage your marketing consents and email marketing. For example, we may share your Contact Details with our partner Mailchimp to enable us to send you our newsletters, offers and other updates. For more information, please see paragraph 11 above.